Privacy Policy

1. Information We Collect

a. Personal Information You Provide

• Name, email address, phone number, job title, company name

• Billing and shipping addresses (if applicable)

• Account login details (if applicable)

• Any additional information voluntarily submitted via forms, surveys, or communications

b. Automatically Collected Information

• IP address, browser type, operating system, and device identifiers

• Website usage data, including pages visited, links clicked, and time spent on the site

• Cookies, pixels, and similar tracking technologies

c. Transactional and Commercial Data

• Details of purchases, service requests, and communications related to orders or inquiries

2. Legal Basis for Processing (GDPR)

We process your personal data under one or more of the following legal bases:

• Consent: When you provide explicit permission (e.g., subscribing to newsletters)

• Contractual Necessity: To provide requested services or fulfill orders

• Legal Obligation: To comply with applicable laws and regulations

• Legitimate Interest: To improve our services, secure our systems, and conduct business operations

3. How We Use Your Information

We use collected information to:

• Provide, maintain, and improve our products and services

• Process transactions and deliver orders

• Respond to inquiries and provide customer support

• Send administrative notifications and marketing communications (with opt-out rights)

• Analyze website usage and optimize user experience

• Comply with legal requirements and enforce our terms

4. Sharing Your Information

We do not sell your personal data. We may share information in these limited circumstances:

• Service Providers: Vendors who assist in operations (e.g., hosting, analytics, payment processing)

• Legal Requirements: When compelled by law or legal process

• Business Transfers: In the event of a merger, acquisition, or sale of assets

• Consent: When you have explicitly agreed to share your data with third parties

5. Your Rights

California Residents (CCPA)

• Right to know what personal data we collect and how it is used

• Right to request deletion of personal data

• Right to opt out of the sale or sharing of personal data (NGU does not sell data)

• Right to non-discrimination for exercising privacy rights

European Union Residents (GDPR)

• Right of access, rectification, and erasure of your personal data

• Right to restrict or object to data processing

• Right to data portability

• Right to withdraw consent at any time

To exercise your rights, contact us at Ben@greenumbrellasystems.com. We will respond to verified requests within legally required timelines.

6. Cookies and Tracking Technologies

We use cookies to enhance user experience, analyze traffic, and support marketing efforts. You can manage or disable cookies through your browser settings. For more information, see our [Cookie Policy] (optional separate page).

7. Data Retention

We retain personal information only as long as necessary for the purposes stated in this Privacy Policy or as required by law.

8. Data Security

We use administrative, technical, and physical safeguards to protect personal information. However, no online transmission or storage is completely secure; use our services at your own risk.

9. International Transfers

If you access our services from outside the United States, your data may be transferred to and processed in the U.S., which may have different data protection laws than your country.

10. Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal data from them.

11. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices or content.

12. Intellectual Property and Creative Asset Protection

All products, trademarks, brand names, logos, proprietary systems, and creative materials featured on this website — including but not limited to GreenIce, BlueIce, Green Umbrella Systems, PCR Permanent Concrete Repair, GUMS, and any future NGU products — are the exclusive property of New Green Umbrella, Inc.

This protection extends to all content, designs, copy, videos, photography, renderings, animations, and marketing materials appearing on this website. Unauthorized reproduction, distribution, modification, or commercial use of any NGU creative assets is strictly prohibited and may result in legal action.

13. Litigation Exclusion & Non-Reliance

All content, materials, and information published on this website — including updates made after the effective date of this Privacy Policy — are provided for informational purposes only and shall not be used, introduced, or relied upon in any litigation, arbitration, or legal proceeding against New Green Umbrella, Inc.

Only formal written contracts and agreements signed by NGU are legally binding. Website content does not constitute legal representations, warranties, or admissions.

14. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted with the revised effective date.

15. Contact Us

For questions, concerns, or to exercise your privacy rights, contact us at:

New Green Umbrella, Inc.
20 Jetview Dr
Rochester, NY 14224
Phone: 1-844-200-7336
Email: Ben@greenumbrellasystems.com