Our Mission
New Green Umbrella exists to engineer concrete systems that perform where it matters—in the slab, on the jobsite, and under pressure. We fuse advanced chemistry with practical field insight to deliver sustainable, high-performance solutions contractors trust. Backed by science and proven in the field, our solutions keep slabs strong, projects moving, and contractors covered. No BS. Just concrete done right.
Our No BS Clause
At New Green Umbrella, honesty is non-negotiable. We operate under a zero-tolerance policy for misinformation, shortcuts, or empty promises—internally and externally.
Our commitment is simple:
We tell the truth about performance. If a system works, we prove it. If it doesn’t, we fix it.
We eliminate fluff. Every claim is backed by data, testing, and field results—not buzzwords.
We respect the craft. Our partners rely on real solutions, and we will never compromise their trust.
This standard drives every decision we make, from engineering to field support. No hype. No excuses. No BS.
Our Vision
New Green Umbrella exists to rewrite the rules of concrete performance. We see a future where slabs aren’t disposable, schedules aren’t dictated by tradition, and sustainability isn’t an afterthought—it’s the baseline. Our vision is a built environment where smarter systems outlast trends, contractors trust the science under their boots, and every pour pushes the industry forward instead of holding it back
Sustainability
Sustainability is not a trend at New Green Umbrella—it’s the foundation of our work. We engineer systems that extend the life of concrete, reduce waste, and minimize environmental impact without compromising performance.
By prioritizing longevity over replacement and innovation over tradition, we help contractors, specifiers, and owners achieve lasting results that conserve resources and lower lifecycle costs. Our approach is straightforward: build smarter, preserve more, and create durable solutions that support both the project and the planet.
Our Culture
We thrive in the chaos most people run from. At New Green Umbrella, we question the old ways, dismantle the myths, and rebuild smarter—because “good enough” isn’t good enough. Our team is made up of doers, problem-solvers, and straight-shooters who respect the craft and the people who pour it.
We value clarity over fluff, results over politics, and science over guesswork. We listen to the jobsite, we learn from failures, and we celebrate wins by setting the bar higher the next day.
Most importantly, we build trust—with each other, with our customers, and with the industry—by keeping our promises and proving performance in the field, not just on paper.
Our Partnerships
At New Green Umbrella, we view partnerships as long-term commitments, not transactions. We align with contractors, specifiers, and industry leaders who share our dedication to quality, innovation, and integrity.
By understanding the challenges of every project, we engineer solutions that perform in the field. We prioritize transparency, collaboration, and measurable results to ensure every partnership strengthens both the project and the relationship behind it.
Our goal is simple: build trust through proven performance and deliver systems that set a higher standard for the industry.
Contact us
Let’s talk concrete, sustainability, and why GreenIce is the coolest thing since, well… ice.