Press Release
For Immediate Release
New Green Umbrella Appoints Matthew Elliott as Director of Sales
Rochester, NY – December 9, 2025 – New Green Umbrella, Inc., a leading innovator in green concrete technologies and lifecycle systems, is proud to announce the promotion of Matthew Elliott to Director of Sales, effective immediately.
In this expanded leadership role, Matthew will oversee the company’s national and international sales strategy, drive accelerated growth, and strengthen partnerships with contractors, architects, engineers, and concrete producers who demand durable, sustainable, and cost-effective solutions. He will continue to report directly to the President and serve as a key member of the executive leadership team.
Matthew brings 16 years of proven sales leadership in the construction and concrete industries. A proud alumnus of Clemson University, he joined New Green Umbrella in February 2025 as Business Analyst and has since exceeded all expectations, consistently smashing performance targets while taking on increasing responsibilities across sales, operations, and client strategy.
“We could not be more excited to promote Matthew into this critical role,” said Ben Wiese, President of New Green Umbrella. “In less than a year he has proven himself to be an absolute standout—his industry expertise, relentless work ethic, and passion for our mission have already made a massive impact. Elevating him to Director of Sales is the natural next step, and we know he will continue delivering extraordinary results for our customers and our company.”
Matthew Elliott commented, “Joining New Green Umbrella has been the highlight of my career. The innovation happening here is changing the game for concrete, and I’m honored to lead our sales efforts as we bring these proven, cutting-edge solutions to more projects across the country and beyond. I’m grateful to Ben and the entire team for this opportunity and can’t wait to hit the ground running.”
About New Green Umbrella, Inc.
New Green Umbrella, Inc., formerly Green Umbrella Systems, develops advanced green concrete technologies that transform every stage of the concrete lifecycle—from pour to polish to permanent repair. By combining hardcore innovation with environmentally responsible science, New Green Umbrella helps owners, contractors, and producers create stronger, longer-lasting, and more sustainable concrete surfaces. Learn more at www.newgreenumbrella.com.
